Privacy Policy

Information we collect

We collect only what we need to provide and improve the service:

• Information you give us — for example, when you join the waitlist we collect your name, email address, and (optionally) phone number.
• Your account and profile — the email address you sign in with, your display name, your @handle, your profile photo if you add one, and your app preferences and settings.
• Adventure data — the logs, journal entries, notes, ratings, wait times, trips, plans, and photos you create.
• People you record — the names of the people you log an experience with or invite to a trip, and their email address or phone number if you enter one so we can send an invitation.
• My Locations — places you save yourself, each with a name, coordinates, and an optional note and photo. These can be anywhere you choose, including places that are not theme parks.
• Location information — including, if you turn on track recording, a precise and continuous record of where you went. This is the most sensitive information in the app, and it has its own section below.
• Health and activity data — daily step count and walking distance, if you allow it. See “Health and activity data” below.
• Information collected automatically — basic device and usage data such as IP address, browser type, and pages visited, used to keep the service secure and understand how it’s used.
• Diagnostic reports — when something goes wrong, the apps send us error reports containing details about the failure, your device, and the app version, so we can fix it.

On your device, or in the cloud: you choose

Magical Adventure Log is built to work fully offline, and it can be run in either of two modes. Which mode you are in is what determines whether your adventure data leaves your device at all.

• Local mode — the adventure data you create stays on your device. We do not upload or store it, so if you lose or wipe the device, it is gone. Signing in, your subscription, and the diagnostic reports described below still involve our servers in either mode.
• Cloud mode — everything you create is uploaded to and stored in our cloud so it is backed up, available on your other devices and on the web app, and shareable with the people on your trips.

In cloud mode, “everything” means everything listed under “Information we collect” above: your logs, journal entries and notes, your trips, plans and their participants, your photos, your My Locations, your profile and preferences, your health days, and your GPS tracks — including the precise, continuous location history described below.

Choosing cloud mode is what authorises that upload; there is no separate switch for individual categories, and nothing is held back. This also applies to things you recorded before you switched: anything on your device that has not been uploaded yet is uploaded the next time your device syncs. Switching back to local mode stops further uploading, but it does not delete what has already been uploaded.

Location information

Depending on your device permissions and your in-app settings, we handle three different kinds of location information, and they are not equally sensitive:

• The place you logged. When you log an attraction, restaurant, show, or other place from our catalogue, we store that place’s own coordinates so your adventure can appear on a map. This describes the place, not you.
• Where you were when you logged something. If you allow location access, we may attach your device’s position to a log. By default this is rounded to an approximate area — roughly 100 metres — rather than an exact point. Storing the exact point instead is off by default and only happens if you turn it on, and you can turn the whole feature off so no position is attached at all.
• Precise, continuous location history (GPS tracks). If you turn on GPS track recording, the app records your device’s position continuously while you are in or around a park. This is not a series of check-ins: it is a stream of individual position readings, each with a latitude and longitude, an accuracy estimate, and the time it was taken, plus speed, heading, and altitude where your device reports them. Taken together those readings are a detailed, minute-by-minute record of where you went, which route you took, and how long you stayed at each spot. Track recording is off unless you turn it on.

When you are in cloud mode, your GPS tracks are uploaded to and retained in our cloud storage, and that upload includes the raw, full-resolution position readings — not only a simplified version of your route. Being in cloud mode is what permits this: there is no separate setting that keeps the raw readings on your device while syncing everything else. It also applies to tracks you recorded earlier — a recorded track that has not yet been uploaded is uploaded in full, raw readings included, the next time your device syncs.

In local mode, tracks and every raw reading in them stay on your device and are not uploaded. If track recording is off, there is no track data to upload in either mode.

We want to be direct about this, because it is a change: earlier versions of this policy and of the app’s own settings screen said that the raw position readings would never leave your device. That is no longer accurate, and this section replaces it. We do not sell location information, and we do not use your device’s location for advertising or for referral or affiliate analytics.

Your controls over location:

• Turn GPS track recording off in Settings — nothing further is recorded.
• Switch the app to local mode — nothing further is uploaded, and what is on your device stays on your device.
• Turn off attaching your position to logs, or leave it on the default approximate setting rather than exact.
• Delete a track in the app, which removes it from your device.
• Revoke the app’s location permission in your device settings at any time.
• Ask us to remove an already-uploaded track from our cloud storage by emailing privacy@magicaladventurelab.com.

Health and activity data

If you allow it, the app reads your daily step count and the distance you walked from Apple Health on iOS or Health Connect on Android, for the days covered by your trips, so it can show you how far you walked on an adventure. For each day we keep one small record: the date, the step count, the distance, which health app it came from, and when we read it.

That is the only health information we read. We do not read heart rate, sleep, workouts, body measurements, medical records, or anything else from your health app. In cloud mode these daily records are uploaded and stored with your account; in local mode they stay on your device. Health tracking is on by default and can be turned off in Settings, which stops all further reading and uploading. Turning it off does not delete days already captured — you can ask us to delete those.

Photos

Photos you attach to a log or to a My Location are stored on your device, and in cloud mode uploaded to our cloud storage. We upload the original file as your device produced it, so whatever metadata your camera embedded travels with it — typically the date and time the photo was taken, and, if your phone or camera saves location in photos, the coordinates where it was taken. If you would rather not include that, turn location off for your camera app, or remove the metadata before attaching the photo.

How we use information

• To operate, maintain, and improve Magical Adventure Log.
• To store and sync your adventure data across your devices when you use cloud mode, and to share trip content with the people on your trips.
• To contact you about early access, updates, and service announcements you signed up for, and to deliver trip invitations you ask us to send.
• To secure the service and prevent fraud or abuse.
• To comply with legal obligations.

Sharing

We do not sell your personal information. We share it only with service providers who process it on our behalf (such as hosting and storage providers), when required by law, or to protect the rights and safety of our users and the public.

Trips are the one place where the app shares your content with other people, and only because you ask it to. When you invite someone to a trip and they accept, they become a trip member and can see the trip, its plans and participants, and activity for the logs you record during the trip’s dates. A journal or log note stays private to you unless you mark it as shared with the trip. If you enter someone’s name, email address, or phone number to invite them or to record who you were with, you are giving us their information — please only do that for people who would expect it.

If you use the app’s AI search (“Ask”) to ask a question about your own history, your question and the first names of the people you log with may be sent to a third-party AI model provider to translate the question into a search. Your logs, journal entries, notes, photos, and location data are not sent — the search itself runs against your own data on your device or in your browser.

Service providers

We use a small number of providers to run the service. Your account and adventure data are hosted on Amazon Web Services; photos, avatars, and GPS track files are stored on Cloudflare R2 and delivered through Cloudflare. Diagnostic error reports go to Sentry, our error-monitoring provider; before sending we apply filters intended to strip things like email addresses and authentication tokens out of them. Subscriptions and purchases are handled through RevenueCat together with the Apple App Store or Google Play, which receive a pseudonymous account identifier rather than your adventure data. App updates are delivered through Expo. If AI search is enabled, questions are routed to a model provider as described above.

Data retention

We keep personal information for as long as needed to provide the service and for legitimate business or legal purposes. Data you store in cloud mode is retained until you or we delete it. You can ask us to delete your waitlist details or account data at any time.

Your choices and rights

• Choose local mode to keep your adventure data on your device, or cloud mode to have it stored and synced by us.
• Turn off GPS track recording, position-on-log capture, and health tracking independently in Settings.
• Delete individual logs, journal entries, trips, plans, My Locations, and photos in the app.
• Unsubscribe from marketing email at any time using the link in our messages.
• Request access to, correction of, or deletion of your personal information — including your location history and health days — by emailing privacy@magicaladventurelab.com.
• Depending on where you live, you may have additional rights under laws such as the GDPR or CCPA.

Children’s privacy

Magical Adventure Log is not directed to children under 13, and we do not knowingly collect personal information from them.

Changes to this policy

We may update this policy from time to time. When we do, we’ll revise the “last updated” date above and, for material changes, provide a more prominent notice.

Contact us

Questions about this policy or your data? Email privacy@magicaladventurelab.com.